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Everything I write about is something that inspires me. Whether it be a kick-ass campaign, new technology, or a college adventure, I am driven to experience life and express my opinions. I am currently a senior at Florida State University, majoring in advertising. For info about my work-related experience, visit www.linkedin.com/in/ariellecalderon.

Thursday, November 25, 2010

MAIP v SWFAIP


A few weeks ago, I posted the above picture on my Facebook wall, which was an inside joke between a few friends and myself. In case you've never heard of MAIP, it stands for Multicultural Advertising Internship Program. I was lucky enough to participate in this program this past summer, and I of course told all my friends about it. Unfortunately, many of my friends are not eligible for MAIP because they're not minorities. So, as a joke, my friend wrote this (picture above) on the white board. SWFAIP stands for Strictly White Folk Advertising Internship Program. 

Now, as I said, it was just supposed to be a laugh. That was not the case. I received more than 40 comments (long ones, might I add) battling out this apparent controversy. Many people think that it's unfair that most internship opportunities and AAF scholarships are only available to minorities. As a Hispanic, I could not be more grateful for all the opportunities I have received because of my ethnicity. But, do I think it's fair? Well, to be quite honest, I have not heard of many advertising programs/scholarships that are open to everyone. There are a great number of students I know that deserve to be rewarded for their outstanding talents, but how can they? I'm not saying that these programs for minorities should not exist, I just think that there should be more options out there.

What are your thoughts? 

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